Quilter and Cheviot Asset Management, whose merger was approved in December 2012, have adopted new brand name- Quilter Cheviot.
The group has created a new logo and website and from now on the Quilter & Co legal entity will be renamed Quilter Cheviot Limited with the trading names Quilter Cheviot and Quilter Cheviot Investment Management.
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All clients will be migrated to the new legal entity, which will focus on the structure and management of bespoke portfolios for private clients, IFAs, charities, trusts and pension funds through its discretionary portfolio service. It will also offer a managed portfolio service.
Quilter Cheviot has £14.2 billion in assets under management and 176 investment managers based across the UK, Jersey and Ireland
Quilter Cheviot CEO, Martin Baines, said: "We are delighted at how smoothly the integration has progressed and it is likely that clients and professional adviser partners will barely notice the transition.
"It is business as usual for us. Looking to the future, the new brand and combined business provides scale and resources, allowing us to deliver greater value for our clients, as well as providing a tremendous source of advice, experience and security in today’s uncertain financial markets," Baines added.
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