Financial group QNB has revealed its major strategic initiative to integrate its brand in Egypt and Turkey.

Following a rebranding, QNB Finansbank in Turkey and QNB Alahli in Egypt will both operate under the same the name, “QNB.”

This choice is indicative of the group’s dedication to expanding its footprint internationally and giving clients a flawless banking experience. In order to maintain its position as a leader in the banking industry, QNB intends to unify its brand in order to improve cooperation among its subsidiaries and streamline internal processes.

With this rebranding, QNB hopes to continue its success and expansion in the coming years while keeping its key principles of integrity, excellence, and client attention.

QNB Group is currently the most valuable bank brand in the Middle East and Africa, with a brand worth of $8.4bn. The Group’s subsidiaries and affiliated firms serve 28 countries across three continents, offering a broad variety of advanced products and services.

The overall number of staff is 31,000, and operate from roughly 900 sites, with an ATM network that includes over 5000 machines.

Abdullah Mubarak Al Khalifa, group chief executive officer of QNB, stated: “We are excited to unveil our unified brand identity in Egypt and Turkey. This strategic step underscores our commitment to making our brand stronger and more organised, embedding it in the minds of our customers worldwide. By consolidating our operations under the QNB banner, we are better positioned to drive innovation, expand our reach, and deliver greater value to our shareholders.

Company partnerships

Cetera Financial Group, the premier financial adviser Wealth Hub, signed a definitive contract to acquire Concourse Financial Group Securities (CFGS), a subsidiary of Protective Life Corporation, through asset acquisition.

CFGS is based in Birmingham, Alabama, and includes Protective’s connected retail distribution system, as well as a dual-registered broker-dealer and investment adviser.

The transaction is projected to bring about 350 financial professionals who supervise more than $12bn in assets under administration and $4bn in assets under management into the Cetera Wealth Partners network.