The rebranding, which will take place from 8 October 2012, will denote the organization’s support for both those advisers that will be taking the independent route and those that will be restricted, CEO Derek Bradley said.
Panacea Adviser, which was set up in 2007 under its former guise offers advisers access to news, tools, research and educational support.
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Commenting on the move, Bradley said, "Pragmatism is the driver (of this decision) as, come 2013, the need to reflect the broad community we serve and support made it important that our brand reflects that. This move aims to align us firmly with all the RDR principles and adviser models."
"Under the new name, we will continue to offer directly regulated advisers, both restricted and independent, free access to industry updates, support services and technical intelligence as well as campaigning and lobbying on behalf of the financial advice industry," he added.
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