Old Mutual Wealth has entered into four-year partnership to become a principal partner of England Rugby from 2016.
The partnership will see Old Mutual Wealth becoming the new title sponsor of the England Men’s And Women’s Autumn Internationals, which will be known as the Old Mutual Wealth Series from 2016.
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Under the deal, Old Mutual Wealth will assume title sponsorship of England men’s annual May fixture, which from 2016 becomes the Old Mutual Wealth Cup.
Also, Old Mutual Wealth will also be supporting a new grass roots campaign, which is slated to launch in 2016.
The England senior team is set to play four consecutive Tests against Southern Hemisphere opponents in 2016 at Twickenham against South Africa, Fiji, Argentina and Australia.
In addition, England women will play home fixtures against France and Canada with the match against Canada taking place at Twickenham following the Argentina international. They will also play an away Test against Ireland and a potential further home fixture with another opponent.
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By GlobalDataOld Mutual Wealth CEO Paul Feeney said: "As a new breed of wealth manager, we admire that combination and seek to emulate it in our business. We are building Old Mutual Wealth for those who want to make a positive difference, for themselves, their families and their communities.
"We hope that our involvement with the sport will go beyond the branding, to build the sport and help it prosper."
RFU chief commercial & marketing officer Sophie Goldschmidt said: "As one of the UK’s leading wealth management businesses, they have a fantastic heritage and it’s great to have them make this commitment to men’s and women’s rugby in England. We look forward to building on that with them over the next four years."
