Nikko Asset Management (Nikko AM) has bolstered its institutional sales and marketing functions by hiring four executives in New York, Tokyo and the UK.

The company has named Fred DeSerio as head of sales in the US and will be based in New York.

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DeSerio will be responsible for developing business in the institutional investment market in North America. He joined the Japanese asset manager’s US unit from Invesco where he was a managing director.

He previously worked for firms including Segal Advisors, American International Group and Smith Barney.

Peter Knight has been appointed as head of global product specialists. He is based in Tokyo and will be responsible to drive the global sales effort by helping the firm articulate its product messaging from an investment perspective.

He most recently worked as a business development manager in Japanese equities at BNY Mellon, having previously worked for Citigroup Asset Management Japan.

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Daisuke Kono, who too will be based in Tokyo, has been named head of international institutional materials. Previously, he was a director of Invesco Asset Management’s product management section.

Cameron Kuwahara has been hired as head of solutions marketing. He will be based in Edinburgh, Scotland, where Nikko Asset Management has a global equity team.

Kuwahara will be working in Edinburgh and the company’s full-service European headquarters in London, as well as its New York office.

He was previously a senior sales director for Citigroup Global Markets in Singapore. He also worked for Bank of America/Merrill Lynch Securities and Deutsche Securities Tokyo.