Natixis Global Asset Management has rolled out a new business development initiative in Canada.

The initiative will tap the rapidly growing Canadian institutional market by boosting Natixis relationships with institutional and sub advisory clients all over the region.

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The expansion will primarily target the institutional markets in Ontario and Quebec.

The business development initiative will be managed Roxane St.-Martin, senior vice president, institutional services, and Ian Macduff, senior vice president, institutional services.

Additionally, the team will report to Robert Hussey, executive vice president of institutional services for Natixis Global Asset Management, US.

Martin, who has joined Natixis Asset Management in Paris in 2009, has served as head of wholesale in 2010. Prior to joining Natixis, Macduff has worked at Fidelity Investments in retirement sales.

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John Hailer, CEO of Natixis Global Asset Management in the Americas and Asia, said: "The current Canadian institutional market, estimated to be $1.5 trillion and growing, is a diverse market that pairs well with the investment solutions available through our worldwide network of affiliated investment managers."

Natixis currently manages more than $899 billion in assets.