NAB Wealth has appointed James Meade as head of partnerships development, a newly created role.
Meade will work on improving NAB’s understanding of customer needs and attitudes towards financial advice.
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He will also deal with the changing environment to understand customer needs and deliver consumer insights.
Meade will be reporting to NAB Wealth advice partnerships general manager Ross Barnwell.
Meade has previously led the two National Australia Bank (NAB) financial planning licensees, Garvan and MLC Financial Planning.
Barnwell said: "The shape of the advice industry is changing. Advice is more than ever driven by customers, whose needs are evolving. Customers are deciding how and when they choose to engage with financial service providers.
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By GlobalData"The role will look to deal with the changing environment to ensure we deliver industry leading consumer insights and engagement, coupled with flawless execution."
