Motif Investing has raised $35 million in funding from JPMorgan Chase & Co, Wicklow Capital, and Balderton Capital.

Previous investors Goldman Sachs, Foundation Capital, Ignition Partners, and Norwest Venture Partners also participated in the round. At the same time, the company announced plans for international expansion as well as a roll out of new wealth management services for retail investors and advisors.

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Hardeep Walia, CEO and co-founder, Motif Investing said: "Our vision is to give individual investors and financial advisors a unique, transparent, low-cost method of portfolio creation.

"With the financial support of JPMorgan Chase, Balderton, and Goldman Sachs, Motif is well-positioned to strengthen investor confidence and boost participation in public markets globally."

Phil Di Iorio, CEO, JP Morgan Global Wealth Management, said: "We are pleased to be an investor in Motif Investing, a company which is driving powerful innovations in the wealth management segment."

Capitalizing on the rapid U.S. adoption of the Motif Investing platform, Balderton Capital, a prominent UK fund, will help drive Motif Investing’s international expansion.

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Tim Bunting, general partner of Balderton Capital and Motif Investing board advisor, said: "There is a huge demand in European markets for more accessible and transparent financial services like Motif Investing, and we are delighted to use our expertise to introduce Motif to an entirely new set of investors and customers, and to help the company scale globally."

Wicklow Capital and JPMorgan Chase will designate board observers. Wicklow Capital is a fund created by Daniel Tierney and Stephen Schuler, co-founders of GETCO and current board members of KCG, a leading market maker in both the securities and commodities markets. Current Motif Investing board members include former Wall Street executive Sallie Krawcheck and former SEC Chairman Arthur Levitt.