The platform offers an investment approach targeting risk-adjusted financial returns as well as positive environmental and social impact.
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It also offers clients and financial advisors a broad range of investment options.
The platform has been launched due to the growing importance of the concept of integrating social and environmental impact into investment decisions.
Commenting on the launch of the platform, Andy Saperstein, head of Wealth Management, US, Morgan Stanley Smith Barney said "We hear frequently from clients and financial advisors about the importance of integrating sustainability themes into their investment portfolios. Now through the Investing with Impact Platform, MSSB is able to offer our clients an action-oriented approach to combine financial returns and their personal values."
The launch of the platform will see clients being offered the access to many opportunities spanning public and private market products through their financial advisors.
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By GlobalData"Our goal is to build this into a robust offering to meet our clients’ needs, regardless of their impact priorities or what their portfolio fit might require," said Paul Hatch, Head of Investment Strategy & Client Solutions at Morgan Stanley Smith Barney.
