Morgan Stanley Smith Barney (MSSB) has launched a new
socially responsible investing
(SRI) platform to allow wealth management clients
to make investment decisions based on their social and
environmental impact.

The Investing with Impact Platform will be
available to all investors from individuals to large scale
institutions, and the bank is looking to broaden the reach of the
platform, said Morgan Stanley global sustainable finance head,
Audrey Choi.

MSSB US wealth management head Andy Saperstein said, “We
frequently hear from clients and financial advisers about the
importance of integrating sustainability themes into their
investment portfolios.”

“With over four million clients who have more
than $1.7trn of investible assets, we are in unique position to
extend the reach of an ‘investing with impact’ program to one of
the largest sets of investors in the world. Even a fraction of this
total represents a substantial amount that could be the common
good,” said MSSB head of investment strategy and clients solutions,
Paul Hatch.

 

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