These financial services firms plan to utilize the Broadridge Fluent service, which enables communication through the channels of their customers’ choosing and also facilitates the distribution of communications through the Volly service.
Within this platform, Broadridge has developed services and applications that build upon the core Volly platform to deliver an enhanced communications experience.
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The Broadridge Fluent service addresses additional requirements required by the financial services industry, including preference and consent management, content and compliance management, insight analytics, and audit tracking.
Doug DeSchutter, president, US regulatory and digital communications at Broadridge, said, "The Broadridge Fluent service enables financial services firms to provide choice to their customer in terms of how and where to receive information, while simultaneously allowing these firms to control the experience and branding through a secure platform specifically designed for the financial services industry."
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