National IFA Moneygate Financial Services is set to rebrand its customer-facing advisory business to Fairstone Financial Management, as part of its expansion plan.
The rebrand follows Moneygate’s acquisition of the discretionary fund management (DFM) arm of adviser firm Watermark Wealth Management in March 2013.
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The DFM was rebranded as Marketstar and gives Moneygate advisers access to a range of model portfolios.
Lee Hartley, group chief executive of Moneygate, said: "Our business has grown and diversified and it became clear that we needed a fresh image to promote our services to consumers across the country.
"The re-brand will be underpinned by some exciting marketing activity and sponsorship deals to quickly establish the name in our target market."
Moneygate with a network of 150 IFAs plans to double its adviser numbers to over 300 in the next two years.
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