Merrill Lynch has launched mobile applications (apps) on iPhone,
iPad, and BlackBerry devices for Merrill Lynch Wealth Management
and Merrill Edge clients.
The mobile apps allow clients to view their portfolio, holdings,
and account activity, transfer money between linked brokerage and
banking accounts and trade, stocks, mutual funds in approved
accounts.
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Private bank App trend
This is the latest in the move towards ‘app-banking’ for private
banks stimulated by the release of the Apple iPad and other mobile
devices.
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By GlobalDataCiti Private bank, JP Morgan and UBS were amongst others that
tapped the iPad trend with banking applications exclusively for
private clients late last year.
Merrill Lynch global wealth management technology head, Chris
Randazzo, said the delivery of the apps reflects the bank’s
commitment to create value for clients through the strategic use of
technology.
iPhone and iPad users can download the app directly from the
Apple app store, while for Blackberry users, it is downloadable
directly from the Merrill Lynch website.
