More than half (54%) of surveyed men enjoy investing while only 36% of women admit to enjoying the investment game, according to a Spectrem study.

Women remain consistent among wealth segments, while 68% of investors with a net worth of US$5 million or more say they like investing and do not want to give it up.

Access deeper industry intelligence

Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.

Find out more

Obviously, men get something out of investing that women do not.

Two other factors where gender plays a role in investment success: Men hold on to losing stocks longer with the belief that there will be a rebound, and men are more interested in a quick win, a hot stock that will explode as opposed to a slow rising stock.

Women are less likely to form a bond with their investment decisions. Although women are considered more sentimental than men in general, when it comes to investing, women are more willing to let loose of stock that’s dropping. Just as women are more risk averse, they are also more "loss" averse.

According to the Spectrem study, 78% of women use a financial advisor of some sort, while only 72% of men do. Eighty-eight percent of men consider themselves either knowledgeable or fairly knowledgeable about financial products and investments, while only 63% of women feel that way about themselves.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Fifteen percent of women consider themselves advisor dependent and that jumps to 23% of women in the ultra-high-net-worth wealth segments, with a net worth between US$5 million and US$25 million. Only 11% of men are advisor dependent, and that percentage is consistent throughout wealth segments.

The desire for information from others indicates patience in investing, which can lead to avoiding mistakes made by rushing into an investment.

Risk aversion, or its opposite, the thrill of risk, plays a role in the feelings men and women have toward investing in general.