Matrix will incorporate Experian’s Financial Strategy Segments data into its Financial-Clarity product, to provide its clients with vital information including an investor’s age, gender and postcode.
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This extra data is expected to not only provide Financial-Clarity users with a clear demographic overview of their end investors, but will also enable them to map where their products are being sold the most.
Matrix Solutions CEO, Ian Beaumont, said: "By incorporating this added level of detail from Experian into our Financial-Clarity product, our clients will be able to understand exactly who is investing in their products."
"The result will be an incredibly powerful market intelligence tool that will enable them to adopt more profitable strategies in their sector," Beaumont said.
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