Lyxor Asset Management, owned by French banking giant Societe Generale, has restructured its business into three strategic lines in a bid to boost growth over the next three years.
The business will be divided into areas namely ETFs and indexing, absolute return and solutions, and alternatives and multi-management.
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With this move, the firm looks to increase its assets under management by 50% to 150bn (£119bn) by the end of 2018.
The new structure will comprise a new dedicated product development team, focusing on communication with clients.
Lyxor is planning Europe expansion, with London being the priority, particularly for its ETF business, while also prioritizing less mainstream ETFs, including smart beta, factor ETFs, and emerging market indices.
Lionel Paquin, CEO of Lyxor, said, "We will not compete on mainstream indexation, but we will push the products where we are particularly strong – and that does not necessarily mean the cheapest price."
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By GlobalDataAt the same time, the firm anticipates the business’ passive side to grow by 15% over the next five years, with particular focus on innovative products and new markets.
The firm’s structure earlier had no clear division, while rising regulatory constraints and a more complex investment environment made it more vital to focus its product offering.
Paquin added, "Our ambition is to help investors understand complexity and to make sure our business matches investors’ requirements. We want our new organisation to be client-centric."
