In his new role, he will be responsible for developing and executing the bank’s strategy in the British territory. He will also manage relationship with regulatory and government bodies in the region.
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Farley comes with 15 years of banking experience in a variety of roles, including wealth, corporate, international and retail banking.
He will report to Richard Musty, director, Lloyds TSB Private Banking and Lloyds TSB International.
Musty said: "Jon will be instrumental to our future strategy. He brings a broad and deep knowledge to the role and has extensive international experience having worked in Europe, the Caribbean, Africa, Asia and the US."
"Gibraltar is an important part of our international business as a ‘gateway market’ reaching British expatriates across Europe. We have operated in the territory since 1986, developing tailored private banking services for a wide variety of clients," Musty added.
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