The new role involves the development and execution of a digital strategy, incorporating sales, marketing and communications, across a division that has been identified as a key growth area for Lloyds Banking Group. Wealth and International serves the Bank’s customers in the UK, Channel Islands, Isle of Man and internationally who have private banking or expatriate banking needs.
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Formerly Digital Director at Coutts, Phil Allen has nearly 25 years of experience working in financial services with deep and wide-ranging experience in digital strategy, online acquisition and digital and mobile banking.
Russell Galley, Managing Director of Wealth and International, commented: "Hiring Phil shows the high importance we have placed upon the development of our digital capability within Wealth and International at Lloyds Banking Group. He is the right person to lead the delivery of an enhanced digital proposition which meets the needs of our clients across the globe."
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