Liquid Holdings Group has entered into a joint marketing agreement with ConvergEx Prime Services, the prime services division of ConvergEx Group.

As part of the agreement, ConvergEx Prime Services will add Liquid platform to its portfolio of prime brokerage clients including hedge funds, family offices, mutual funds, and registered advisors.

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In addition, Liquid will refer its clients to ConvergEx for prime brokerage services.

According to Liquid Holdings, its platform has been designed for fund managers to manage investments and eliminate outdated infrastructure, and time-consuming middle-office processes.

Powered by a proprietary cloud, and supported by managed services, the platform is a solution developed for alternative asset managers.

Brian Storms, CEO of Liquid, said: "We are thrilled to work with ConvergEx Prime Services, one of the leading names in the prime brokerage industry, because we share a common commitment – empowering hedge funds to build more successful, long-term businesses through smarter solutions."

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Douglas Nelson, chief executive of ConvergEx Prime Services, said: "The platform’s convergence of cloud technology and real-time investment management capabilities will help our clients to address the complex range of challenges they face from a trading and risk perspective while also meeting investor demands for transparency and institutional credibility."

Liquid Holdings Group is a provider of a platform that combines order, execution, and risk management with reporting and shadow NAV in the cloud.