British fund manager Jupiter Asset Management has opened a new office in Hong Kong, the firm’s first fully-fledged office outside of Europe.

The launch is part of the company’s strategy to build broader client base and generate a larger share of its AuM from international markets, according to asiaasset.com.

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Peter Swarbreck, head of Asia Pacific of Jupiter. Was quoted as saying by asiaasset.com that the company is able to add and retain some potential managers in the industry because its culture provides them with the freedom and flexibility to actively execute the investment strategy within certain risk parameters.

"There is no investment by committee or approved list of stocks or bonds in which they must invest. We believe this approach helps our managers deliver market-beating returns over the long term without undue exposure to risk," added Swarbreck.

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