Swiss private bank Julius Baer has named Florence Rollet as the new head of marketing, taking over from co-heads Nicole Chandrashekara and Marco Parroni.
Rollet, currently a member of the board of directors of Remy Cointreau, will assume the new role on 26 September 2016.
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She will be based in Zurich, and will report to Julius Baer CEO Boris Collardi.
Rollet most recently served as the group vice president of EMEA at American luxury jewelry and specialty retailer Tiffany & Co.
Prior to that, she held several other senior management positions in the luxury and consumer goods industry, including LVMH Group, Coty and Reckitt Benckiser Group.
“I am delighted that Florence Rollet has accepted to take over the responsibility as Head Marketing. With her excellent track record and vast experience, I am confident that she will provide the most efficient support in anchoring Julius Baer as a global premium brand,” Collardi said.
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By GlobalDataMeanwhile, Chandrashekara will assume a new senior position within the bank, while Parroni will remain as head global of sponsoring within the marketing unit and will also serve as deputy to Rollet.
Parroni will also continue to drive the bank’s key marketing projects with strategic importance, in association with Collardi, the bank said.
