IntellectEU’s allows financial advisors to offer customisation in every aspect of the customer lifecycle. Credit: JESHOOTS.COM on Unsplash.

IntellectEU has launched an AI platform called VELMA to bring in hyper-personalisation in wealth management.

The platform is designed to enable financial advisors to offer customisation in every aspect of the customer lifecycle.

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The platform learns from both client and product data to elevate customer satisfaction and make advisors more efficient.

A recent report revealed that 60% of HNW individuals are unsatisfied with the level of personalisation offered by the advisers, while 33% are uncomfortable with the high costs.

IntellectEU said these trends signal the necessity for a transformation in wealth management based on technology and smart use of data.

VELMA product manager Maxim Piessen said: “Automated personalisation was introduced by major tech companies and has become an integral part of most aspects of daily life.

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“In wealth management, however, more personalisation equals a greater time investment for the advisor. VELMA puts the technology that is being used by the big tech companies in the hands of the asset manager to create a better customer experience for their clients.”

VELMA’s machine learning models provide new actionable insights based on customer and product data.

These models are said to identify prospective clients and give advisors information to better serve their requirements and create new business.

Additionally, it will also enable advisors to deliver new investment ideas to existing clients, the company added.

The platform also offers optimal asset allocation and data to analyse historical and future risk as well as return.

Last week, Julius Baer rolled out its digital advisory platform in Asia, with an aim to help its advisers improve the quality and quantity of client interactions.