Australia’s investment manager Implemented Portfolios has partnered with netwealth, a platform provider, to launch their Individual Managed Account (IMA) superannuation service, reports Financial Standard.

The new service focuses on asset allocation rather than stock picking, utilising a ‘Dynamic Asset Allocation’ (DAA) approach.

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Previously, the IMA service had only been open to private investors – including SMSFs, which currently make up about two thirds of Implemented Portfolios funds under management. The new arrangement will open the IMA to institutional funds.

Jon Reilly, chief investment officer of Implemented Portfolios, said: "IMA is a transparent alternative to more obscure products such as unit trusts. Pre the GFC there was a prevalence of really complex, really illiquid, really opaque, really expensive structured product-type investments. Post the GFC, investors placed a premium on liquidity, transparency, control. And that’s exactly what we’ve tried to capture in the portfolio."

Implemented Portfolios uses exchange traded funds (ETFs) to access underlying exposure to equities, as opposed to actively managed funds.

On the international equities front, Reilly said they avoid developed markets altogether in favour of Asian and emerging markets – in particular, China, Hong Kong, Taiwan and South Korea.

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Matt Heine, executive director of netwealth, said: "The Implemented Portfolio service is unique in the market place and the partnership allows a broader audience and client base to access their investment and implementation capabilities. The interest the combined offer has already generated is exciting and we look forward to developing it even further."