HSBC has opened a new flagship branch at Liat Towers on Orchard Road, Singapore.

The new Singapore branch will employ a 100 member strong team, according to Channel NewsAsia.

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The branch will offer customers a range of banking and wealth management services effective 1 July 2014.

Additionally, the new branch will serve as a digital hub, which is a technology platform of HSBC’s e-banking platforms and related content that enables customers to decide when, where and how to bank.

Matthew Colebrook, head of retail banking and wealth management at HSBC Singapore, said: "We recognize that our customers still desire the proximity of a physical branch, and that is why we will continue to invest in providing values to our customers through our branches."

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