The online trading solutions will include non-advisory products and services, apart from financial planning and wealth protection.
The platform will also operate by combining the most competitive pricing among banks in Australia with a single view of its stockholdings and cash position.
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Customers, with the help of the online platform will be able to trade for US$15.95 brokerage per trade up to the value of US$15,000.
Further, other offerings include share market analysis, commentary and company information from various sources including Bell Potter Securities and Morningstar.
The HSBC Online Share Trading Account links directly to the customers HSBC transaction account.
Arnie Selvarajah, chief executive of Bell Direct, said: "Our platform integrates easily into existing systems and enables financial institutions to offer the convenience and flexibility of online share trading to their clients via a user friendly interface."
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