Malaysia’s Hong Leong Bank (HLB) has formed an alliance with Lombard Odier to enhance its private banking and wealth management services.
The partnership will integrate Lombard Odier’s global wealth management expertise with HLB’s local market insights.
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In a statement, HLB said the alliance is the “cornerstone” of its strategy to become a leading bank in Malaysia, focusing on “responsible and forward-thinking” wealth management.
Clients of HLB Private Bank and Regional Wealth Management will benefit from a personalised experience, blending Lombard Odier’s global perspectives with HLB’s local knowledge.
This partnership is expected to offer a comprehensive understanding of investment opportunities and tailored strategies for long-term growth.
HLB managing director and regional head of wealth management Jeffrey Yap said: “This strategic alliance with Lombard Odier is a key part of the bank’s ongoing transformation and initiatives to meet the evolving needs of the market.
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By GlobalData“This collaboration allows us to offer bespoke wealth solutions that are not only designed for today’s complexities but are also thoughtfully constructed to secure the financial well-being of generations to come – building legacies, not just portfolios.”
HLB clients will have access to wealth architecture and bespoke advisory services, focusing on wealth preservation, transfer, and sustainable investments.
In addition, HLB is advancing its internal strategies.
These include expanding its wealth management team, developing the wealth academy for training, integrating artificial intelligence for relationship managers, and forming partnerships to enhance client value.
The collaboration with Lombard Odier is also integral in offering “sophisticated” investment solutions via Hong Leong Asset Management.
Lombard Odier Asia group regional head and global head of strategic alliances Vincent Magnenat added: “We believe in working with the right partners who share our vision of the future of wealth and asset management – those who complement each other’s DNA, and who bring a proven track record in the wealth management space with a deep commitment to innovation and sustainability. In HLB, we see a strong alignment on all fronts, and our Strategic Alliance is a powerful testament to our shared values.”
