Hermes has rebranded itself as Hermes Investment Management to expand its international presence and create a modern and energetic feel.
The move follows significant growth in assets at the firm from £2 billion to £6 billion in the past three years.
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The firm has also adopted a new corporate logo.
Saker Nusseibeh, chief executive of Hermes, said: "Hermes has rapidly evolved into a third party asset manager in recent years. In January 2012, third party assets only accounted for 8% of our revenue, whereas they now account for almost 40%.
"We remain committed to building on this growth and establishing Hermes as an industry leader. The new brand and its visual identity is a strong reflection of our business and our ambitions for the future," he added.
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