Hedge fund database provider HedgeCo has partnered with the public relations and marketing firm Cognito to provide communications services for hedge funds.
The HedgeCo-Cognito Premium Communications Program comes as the passage of the JOBS Act and relevant rules ease restrictions on marketing and communication between funds, current and prospective investors and the media.
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The new rules will remove a long-standing ban on general solicitation for hedge funds and other private investment firms, allowing funds to advertise and communicate with a broader audience.
With the partnership with Cognito, HedgeCo will leverage their connections to hedge funds to offer a range of communications services such as public relations strategy development, creating physical and digital advertising materials, website development, etc.
HedgeCo’s database includes over 7,500 funds with a combined US$1 trillion in assets under management, and the company also raises capital directly for hedge funds.
Andrew Rapoport president HedgeCo said: "HedgeCo is built on providing industry-leading tools for enhanced transparency and communications in the hedge fund space.
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By GlobalDataDan Simon president Cognito said: "With the passage of the JOBS Act and the continuing industrialisation of alternative asset management, there is increasing opportunity for smart funds to position themselves to new sources of capital."
