HawsGoodwin Financial, a wealth management and advisory firm based in Cool Springs, Tennessee, has launched a new business unit called, Prosper, to tap into Middle Tennessee’s growing population of millennial workers.
Prosper is an online and mobile app-based platform that will include investments and portfolio information, Nashville Business Journal reported.
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The new platform is engineered by Charles Schwab and is expected to be launched in mid-July 2015.
The firm, co-founded by Art Haws and Cam Goodwin, is eying prospects with under $100,000 in assets.
"We’ve always wanted to target those individuals … even if they don’t meet the definition of a client a wealth management firm looks for," the publication quoted Goodwin as saying.
The firm is looking to initially focus on Nashville and Middle Tennessee.
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By GlobalData"We see significant opportunity here locally," Goodwin told the publication. "That’s going to be our first and foremost target. We have had discussions about taking it to a larger level, regionally or nationally after that. But initially our focus will be locally."
