Hargreaves Lansdown is in talks with a number of fund groups to secure exclusive deals to sell its passive products at discounted prices, according to Investment Week.
The firm is looking to leverage its distribution capability to secure sole access to a range of passive funds.
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Hargreaves is negotiating with passive providers, as the D2C platform, which currently offers 60 trackers is keen to work with a much smaller number of groups.
Hargreaves is also considering replicating such deals with passive providers as it looks to channel client money into fewer funds in exchange for lower cost products.
While the current list of passive funds remain on the platform after negotiations conclude, Hargreaves may focus its marketing and promotions on the few providers which offer the most attractive terms.
Hargreaves said it is also reviewing this as part of a revamp of its whole pricing structure.
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By GlobalDataDanny Cox, head of financial planning at the group, said: "One option we are considering is to partner with a small number of providers in the passive space."
"All our pricing is under review as we focus on getting the best value for clients," Cox added.
The firm currently charges a monthly platform fee on many of the passives it offers, which can be up to £2.
