Life risk specialist dealer group Guardian Advice has appointed Steve Coyle as state manager for Western Australia and South Australia.

Based in Perth, Coyle will be responsible for growing and managing Guardian’s network in WA/SA, working closely with Guardian’s equity partner business in WA and SA, and continuing to manage Guardian’s succession planning strategy in that region.

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The appointment aligns with Guardian’s strategy to grow its adviser numbers to more than 300 by 2016.

Coyle joins Guardian Advice after a career most recently within NAB/MLC and AMP. He is a respected member of the West and South Australian financial planning community and brings to Guardian more than 27 years of experience, working with entrepreneurial financial advisers and growing dealer groups through adviser recruitment.

Guardian Advice head Simon Harris said: "I’m delighted to welcome Steve to Guardian. He is passionate about advice and the role that quality advice plays in the community. I am confident Steve will be an incredible asset to our business."

Commenting on his move to Guardian, Mr Coyle said:

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"I was drawn to join Guardian as I felt a connection to the pride that the Suncorp Group express in making a difference to people’s lives. In many ways, the first meeting you have with a financial planner is the most important meeting you’ll have in your life. It is my desire to grow Guardian in WA and SA by working with existing businesses, and seeking new partners who share the same passion for making a difference in people’s lives through quality advice."