Greenwich Associates has struck a strategic alliance with ResponseTek to create a new end-to-end customer experience solution for the North American financial services industry.
Greenwich Associates is a provider of global market intelligence and advisory services to the financial services industry. ResponseTek offers customer experience management (CEM) software for large enterprises.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
The Greenwich AIM (Action and Insight Management) solution blends data, market research and consulting expertise of Greenwich Associates with real-time, transactional level feedback and insights offered by the CEM platform of ResponseTek.
Greenwich Associates CEO Steve Busby said, "The Greenwich AIM solution helps our clients increase the ROI of their customer experience efforts when compared to traditional measurement-oriented programs."
ResponseTek president and CEO Syed Hasan added, "This new partnership brings a unique and highly focused solution to the financial services market. By combining our best-in-class CEM software platform with the deep industry knowledge and advisory capabilities of Greenwich Associates, financial services organizations will be able to translate real-time customer feedback into concrete business improvements at the front-line; ensuring that the customer’s voice is driving service improvements and business transformation."
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
