Italian insurer Generali has unveiled plans to launch a new asset management company in association with several investment professionals.

Dubbed ThreeSixty Investments, the new venture will focus on offering multi-asset strategies for private as well as institutional clients.

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Generali will own a majority stake in the venture and invest €1bn in its first fund.

Ex-Pioneer Investments chief Giordano Lombardo will lead ThreeSixty.

Lombardo will be joined by Mauro Ratto, Diego Franzin, and Robert Richardson.

Ratto, Franzin and Richardson previously worked at French asset manager Amundi.

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Lombardo said: “We believe that the future of active asset management lies in a new, integrated approach, beyond the distinction between traditional and alternative assets.

“Our aim is to align completely to the goals of investors, integrating all sources of return in a common total return framework.”

Subject to licence approval, the new entity would be based in Milan.

It would run on an independent basis, leveraging Generali’s global reach.

Generali Asset Management CEO Tim Ryan said: “Multi-asset strategies continue to be on the rise as they provide simple solutions for income seeking and wealth building clients.

“In a complex world to navigate through for investors, I wanted to partner with best in class professionals in this field of multi assets.”