US-based broker/dealer Geneos Wealth Management has selected Unified Wealth Platform from financial technology provider Fiserv to run its model portfolio business.
The platform, which will include Unified Managed Accounts (UMA), Separately Managed Accounts (SMA) and Mutual Fund Advisory (MFA), will help Geneos in straight-through processing, more efficient trading and reconciliation, and to automatically process more account activity on a daily basis.
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Unified Wealth Platform features tools for active portfolio management, decision support and trading across multiple managed-account programs.
In addition, Geneos can integrate its front-, middle- and back-office wealth management technology through three main components of the platform: Financial Advice Management (front), Portfolio Management & Trading (middle) and Performance & Investor Reporting (back).
Geneos senior vice president Dean Rager said, "We originally intended to build out our own in-house platform, but after hearing the Fiserv value proposition, we decided the Fiserv solution would save us money, time and resources."
Fiserv investment services president Cheryl Nash said, "Leveraging the advanced trading and modeling capabilities of our Unified Wealth Platform, Geneos will be able to focus on what’s most important to them: business growth and product automation."
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By GlobalData
