Swiss money manger GAM has launched a new brand identity to express the common purpose of all of its teams globally.
The redesigned GAM brand aims to increase the efficiency and effectiveness of GAM’s marketing and communication efforts, thereby building stronger market recognition for its capabilities.
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The rebranding includes a new handcrafted GAM logo and the visual identity based on proprietary illustrations inspired by technical blueprints.
Additionally, GAM is planning to launch a focused corporate brand campaign predominantly on digital channels targeted at investors and investment professionals.
Global branding agency Siegel and Gale advised GAM regarding the new brand design.
The new brand identity brings together all of the company’s 1,000 employees, making the brand an important enabler for GAM’s strategic drive towards further integration and long-term growth.
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By GlobalDataAs part of the new brand design, GAM will hold the exclusive worldwide licence to use the ‘Julius Bär Funds’ trademark.
GAM Group CEO Alexander Friedman said: "This brand is a reflection of who we are today and part of our strategic investment in our future. The research we conducted showed that the world knows only the company we used to be – and that needs to change."
