Ex-Bellpenny operations director Dawn Pearce-Herzberg has established an IFA acquisition advisory business, called Vines Row.
Pearce-Herzberg said that her new venture will provide the ‘missing link’ in the IFA acquisitions market and drive more deals through to successful completion.
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The new business will feature a purpose built data room which will allow the vendor and the acquirer to track the progress of the transaction in real time as well as facilitate a secure, well-managed due diligence process.
Vines Row will also include a tendering system, which will allow sellers to invite prospective acquirers to bid for their company.
The new firm, which aims to target IFA buyers as well as vendors, will provide potential acquirers a search facility that helps identify suitable opportunities, tailored to their individual criteria.
Pearce-Herzberg said that Vines Row will reinvent the existing ‘match-making’ model currently being offered to IFA vendors and acquirers.
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By GlobalData"I’ve been involved in more than 25 IFA transactions over the past three years and this has given me a unique, birds-eye view of the deal process from both vendor and acquirer perspectives.
"Introducers fulfil an important role in bringing interested buyers and sellers together but there has always seemed to me to be a missing link in the existing model."
"I see Vines Row’s role as being the oil in the transaction engine. We will save both buyers and sellers time, money and hassle but, ultimately, our job is all about getting more deals across the finish line," she added.
