Fiserv, a provider of financial services technology solutions, has added new RPM and RPA portfolio management and trading technology solutions to its Unified Wealth Platform for advisors.

The Wealth platform is used for portfolio management, trading, accounting and reporting for managed accounts.

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The company in a statement said that over 5,000 advisors and users supporting rep as portfolio manager (RPM) or rep as advisor (RPA) programmes have moved to the enhanced platform.

The new technology will offer benefits such as greater operational efficiency for broker-dealers across their managed account businesses, increased distribution opportunities to asset or model managers as well as streamline workflow through enhanced portfolio management and trading tools for financial advisors.

The new tools will allow financial advisors to manage full-discretion and non-discretionary accounts on a single platform and enable greater customization, configurability and graphical displays of data.

The platform’s new user interface will offer advisors with access to features and functions, including tax harvesting tools, new dashboards, single-click access to account details and timely trading.

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The company added that clients can now have all managed account investment models covering RPM and RPA, as well as mutual fund and exchange-traded fund advisory (MFA/ETF), separately managed account (SMA) and unified managed account (UMA) programmes in one location.

Fiserv president for investment services Cheryl Nash said: "Advisors utilizing RPM and RPA programs have experienced steady growth, largely due to their ability to provide enhanced services that are in step with investors’ evolving needs."