Independent financial advisers (IFAs) are considering newer frontier markets like Africa to be more attractive than other emerging markets as an investment destination, according to survey findings by Alquity Investment Management (AIM).

The survey conducted by AIM, a specialist Africa fund aimed at generating profits alongside building sustainable and environmentally sound businesses across Africa, has revealed 82% of advisers said they are likely to consider recommending Africa as an investment destination for clients.

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Investment performance remains the number one objective, as 77% of advisers surveyed siad they consider whether an investment is sustainable when making the investment decision.

In addition, 65% of advisers also said they consider the degree to which the investment provider has a clear social responsibility model as a relevant factor in an investment decision.

AIM chief executive and manager of the Alquity Africa Fund, Paul Robinson, said: "We are really encouraged that financial advisers clearly recognise the potential of Africa as an investment destination as well as the importance of sustainability in reviewing investment opportunities.

"We have also shown over the last three years that it is possible to make a real difference in local communities without impacting investment returns in any way."

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