Colin Jelley, former Skandia head of wealth planning, has launched a new consultancy firm to support advisors on tax, platforms and propositions.

Known as Landmark Financial Solutions, the consultancy firm will offer services to the wealth management industry on a global scale with an initial focus on the UK and Europe.

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Currently, Jelley will serve as the sole director and consultant for the new firm.

Jelley expects that there will be a huge demand for consultancy work from advisors following the Budget’s pension reform, the retail distribution review (RDR), and the growing advice gap.

Jelley left Skandia earlier this year, having re-joined in February. He has also worked for 17 years with Skandia as head of tax and financial planning, and joined SJP in May 2011 as a divisional director of private clients.

Jelley said: "I am pleased to have experienced so much interest from across the market and am looking forward to sharing my experience more widely in contract, interim or permanent positions.

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"I also think advisers will increasingly have to move more upmarket, so will need help on how to compete for ultra high-net-worth clients but also manage clients not in that space profitably," he added.