A former JP Morgan Investment Bank chief
executive has launched a new asset management and advisory company
named Renshaw Bay.

Bill Winters has teamed up with founding
shareholders from RIT Capital Partners and Reinet Investments, to
form the new wealth management entrant.

Renshaw Bay, which has been billed a global
alternative asset manager, is to focus on the ultra high net worth
and could potentially build out or acquire its own investment
management capabilities.

Renshaw Bay will co-operate with RIT and Lord
Rothschild‟s family investment activities, as well as with
Reinet.

Winters has become chairman and chief
executive of Renshaw Bay. Meanwhile, RIT Capital Partners chair,
Lord Rothschild, and Reinet chair, Johann Rupert, will both join as
directors in the new business.

Winters, RIT and Reinet each intend to invest
substantial capital in these funds and investment vehicles, working
with established funds and new investment companies to draw up
investments suited to their clients.

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Risk management focus

Winters said that the business aims to provide
differentiated investment opportunities for the founding
shareholders, “as well as other sophisticated investors who value
our strong focus on risk management and alignment between investors
and investment managers.”

Renshaw Bay is currently being established and
is expected to apply for FSA authorisation.