ETF Securities, a London-based provider of exchange-traded products (ETPs), has launched Canvas, a service enabling asset managers from around the world to build and launch white-labelled ETFs in Europe.
The new service will provide a range of ETF-based solutions, including the ability to build ETFs using ETF Securities full infrastructure, set up a bespoke ETF platform, convert existing UCITS funds into ETFs or add an ETF share class into a UCITS fund.
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The new ETF service promises to provide the base for any asset manager to launch their fund strategy, including bringing products to market and handling regulatory paperwork.
Canvas is a European service that offers its expertise to provide a comprehensive choice of ETF-based solutions to passive and active asset managers.
Its open architecture model supports a broad range of services from the development to the full management of an ETF, with a focus on speed to market as well as capital and resource efficiency.
The service bears a resemblance to services offered in the US by outfits such as Exchange Traded Concepts, Forum Investment Advisors, ETF Issuer Solutions, AdvisorShares and ALPS.
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By GlobalDataETF Securities believes the global ETF market is set to grow from US$2 trillion to over US$3 trillion by 2015.
Matt Johnson, head of distribution EMEA, ETF Securities said: "Asset managers have been steadily increasing their own use of ETFs for some time and recognise that it is one of the highest growth areas within the industry with approximately US$350 billion invested in Europe alone. Canvas provides an easy and efficient way for them to launch ETFs, relying on ETF Securities’ years of proven expertise and infrastructure.
"As we are in constant contact with our investor base, we are able to respond quickly to their needs. The launch of Canvas is one of a number of new initiatives we are working on that will expand our business into some new and exciting areas," he added.
