UAE-based Emirates NBD has unveiled a new brand proposition for its private banking (PB) division under the theme ‘Opportunities to Inspire’.
Emirates NBD executive vice president and head of private banking Saod Obaidalla said: "Opportunities to Inspire underlines the value proposition we offer to our clients.
"Guided by our new brand strategy, an experienced coverage team will deliver an unmatched range of investment solutions at the highest service levels to our clients."
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The bank’s private banking division focuses on three pillars including succession planning, expansion and growth and investment opportunities.
The unit comprises a wide client base including HNWIs and UHNWIs families and institutional investors as well as intermediaries.
The bank in a statement said that PB division has also seen a steady growth from its GCC and Global South Asian client segments in 2015, including profitable growth across all its international locations including Riyadh, London and Singapore.
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