Credit Suisse again beat its Swiss rival UBS into second place. HSBC remained third overall in the global rankings, in which JPMorgan overtook Citi to take fourth place.
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Credit Suisse also won the important global categories for relationship management, and privacy & security. It was the best private bank overall in two regions – Western Europe and Central & Eastern Europe – and the leading wealth manager in nine countries.
UBS won the most product and client categories globally: some 18 in total.
In addition to retaining its third place overall, HSBC won in seven global categories, including private banking services for both entrepreneurs and corporate executives. HSBC is again ranked the best private bank in Asia, and displaces Credit Suisse as the best private bank overall in the Middle East.
Santander is one of the big risers in the Euromoney survey. It breaks into the top 10 global private banks overall for the first time, rising from 14th position to eighth. A big part of that improvement comes from its Latin American operations, where Santander leaps from sixth overall regionally to first place.
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By GlobalDataThe Euromoney Private Banking Survey covers more than 30 different product and client categories on a global and regional basis, and has ranking results in close to 100 countries. The results are based on a combination of bank-provided data and peer review.
