Trizic announced that Creative Planning’s Peter Mallouk invested an undisclosed amount of his own capital in Trizic to help further grow the San Francisco-based company’s reach in the wealth management sector.
"Peter’s investment in our technology and team is a confirmation of the work we are doing at Trizic to build the backbone of advisors’ online wealth management platform," said Brad Matthews, CEO and founder of Trizic. "As one of the world’s top advisors with over $12 billion in AUM, Peter shares our view of transforming the wealth management industry by empowering advisors to adopt modern technology that automates their businesses, increases their productivity, and meets their clients where they increasingly are – online."
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Addressing the antiquated technology of the wealth management industry, Trizic Accelerator offers wealth management firms an integrated digital advisory solution comprised of a fully customizable client-facing digital experience, and a powerful and highly automated portfolio management system that gives advisors complete control over the investment management process.
"Digital technology is a way advisors can bring scalability to their business, extend their current reach, and develop organizational efficiency in their practice," said Peter Mallouk, president and chief investment officer at Creative Planning, a $12 billion AUM advisory firm in Leawood, Kansas. "I chose to invest in Trizic because they’re not a competitive RIA, broker-dealer, or sub-advisor like other providers. Trizic understands the needs of today’s advisors and tomorrow’s consumers."
Trizic’s robust platform provides full-service wealth management capabilities to its partners through automated portfolio management, portfolio rebalancing, securities trading, regulatory and compliance services, client reporting and more. Accelerator accommodates the use of ETFs, mutual funds and equities so a firm can put its unique investment strategy and approach to work in its clients’ portfolios.
"At Trizic, we are committed to empowering wealth managers with the next-generation technology they need to compete in the digital age, and simplifying their clients’ finances by giving them a web interface and real-time data linked to their accounts," said Matthews.
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By GlobalData"We encourage advisors to look behind the curtain at the technology underpinning the numerous digital advisory services in the market and select the companies that are truly developing innovative technology that is responsive to their unique needs."
