HSBC Global Private Banking (GPB) has announced three strategic appointments this week, following news earlier this month that it would be revamping its current management structure. Rob Embury has been appointed head of collaboration, Europe, Middle East and Africa (EMEA), while Gemma Wild becomes head of collaboration for Middle East and North Africa (MENA). Kevin Herbert has also been appointed head of GPB, Channel Islands and Isle of Man (CIIOM).

The head of collaboration roles are newly created. Embury and Wild will be responsible for ensuring clients’ wealth needs across their professional and personal remits are covered, with backing from HSBC’s Commercial Banking (CMB), Global Banking & Markets (GBM) and Wealth & Personal Banking (WPB) businesses.

Rob Embury has worked for HSBC for over three and a half decades, previously holding senior leadership positions in WPB and CMB, before joining the UK private banking business in 2013. He will be based in HSBC’s London office.

Gemma Wild has worked for HSBC since 2015 in both the UK and MENA region for CMB, with her most recent role being CMB sector head for education and healthcare, MENA.

Kevin Herbert will be based in the Channel Islands, where he will bring his experience of HSBC’s private banking business to grow its activity in the region. Working at HSBC since 1987, Herbert has significant knowledge and experience in identifying opportunities in Asian markets. He has held a number of key role roles internationally, including co-head of private banking in North Asia, as well as appointments across HSBC’s CMB and WPB businesses.

Speaking on the appointments, Chris Allen, Head of GPB, EME (Europe and Middle East) said: “These three strategic appointments will further enhance the service we provide our internationally-connected clients. Rob, Gemma and Kevin’s vast experience of both HSBC and the Private Banking industry will further our commitment to growing and protecting the wealth of our clients and their future generations.”

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