Alternative investment technology firm Artivest has appointed Paul Nobile to a newly created position of chief marketing officer (CMO).

Nobile, who has more than 25 years of experience in asset and wealth management industry, will be based in New York.

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He will report directly to Artivest founder and CEO James Waldinger.

In the new role, Nobile will be responsible execution of marketing and communications strategy across a wide range of owned, earned and paid disciplines.

He will engage with alternative investment managers, financial advisors and qualified HNW investors on the Artivest platform.

Waldinger said: “Paul is widely recognised as a founding architect of one of the investment industry’s most admired brands, iShares.

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“The integrated, data-driven and advisor-focused campaigns he led from the inception of iShares through to the acquisition of that business by Blackrock represent one of the most innovative, disruptive and transformational marketing efforts in a generation.”

Nobile previously served as chief marketing & communications officer at Willis Towers Watson as well as CMO and managing director for BNY Mellon Investment Management.

He earlier also served as chief marketing & communications officer and senior vice president at Boston MA-based Eaton Vance.

Prior to that, he spent 12 years in San Francisco CA with Barclays Global Investors (now Blackrock), as managing director and head of global brand marketing.

Nobile added: “Artivest sits at the intersection of arguably the two most compelling areas in investing today – fintech and alternatives – and is igniting a chain reaction at exactly the right time given the global secular shift away from traditional actively managed mutual funds and the growing demand among advisors and high-net-worth investors for alternatives.”