As a part of a rebranding excersise, AWD Chase de Vere has dropped the ‘AWD’ and changed its name to Chase de Vere to separate the UK firm from its European counterparts.
The European subsidiaries of the firm are all being rebranded under the Swiss Life Select banner.
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"This is more than a name change for us, we are using it as an opportunity to reassess and affirm what we stand for. It is vital for us that we are independent, and that we offer completely independent financial advice tailored to our clients," said Patrick Connolly, head of communications at Chase de Vere.
Hanover-based AWD acquired Chase de Vere from Bank of Ireland in 2005 but is ran as an autonomous independent company.
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By GlobalData
