Cetera Financial Institutions, a retail advice platform of RCS Capital, has said that it will offer broker-dealer services and solutions to the wealth management programs of Valley National Bank.
The partnership with Cetera Financial will boost the bank’s retail investment management programs.
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Valley National Bank currently manages over $19bn in total assets and operates 224 branch locations serving northern and central New Jersey.
The bank’s wealth management programs provide personal financial planning and investment services to retail investors, as well as retirement planning and trust and estate services for its HNW clients.
Cetera Financial president and CEO of Institutions Catherine Bonneau said: "We are delighted to welcome Valley National Bank to our institutional services platform.
"We are eager to provide our broad array of investment products and our comprehensive services specifically dedicated to bank and credit union wealth management programs, which include: marketing assistance, our newly enhanced technology capabilities, and assistance with recruiting a corps of new financial advisors to their business."
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By GlobalDataValley’s president of wealth management and insurance services Anthony Bruno said: "We believe we can gain greater share of our retail and high net-worth customers’ business by providing expanded wealth management services, a broader array of investment products, and an overall better client experience."
