Cetera Financial Group has appointed Adam Antoniades as the company’s CEO and member of the board of directors.
Adam served as Cetera president since 2014 and has united the organisation and financial professionals behind the ‘Advice-Centric Experience’ strategy.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
Board member and Genstar Capital managing director Tony Salewski said: “I want to thank our CEO search committee for conducting such a thorough vetting of internal and external candidates that was extensive in its diligence and reach.
“The Cetera CEO role attracted many of the industry’s top talent, and in Adam we are confident that we have identified the best leader to take Cetera forward.”
Adam founded First Allied in 1994
Adam founded First Allied, now a Cetera broker-dealer, and served as president and CEO for over two decades.
He helped the company grow organically and via acquisitions, including First Allied’s sale to Wells Fargo in 2002.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataAdam has also served as chair of the board of directors of the Financial Services Institute (FSI).
He was also on the political action committee of FSI and is a board member of Invest in Others.
Adam began his career in financial services at Berkeley Administration, Belgium, and at AJ Bekhor and Company, UK.
Board chairman and interim CEO Ben Brigeman said: “Adam’s financial and business acumen, entrepreneurial and visionary mindset, integrity, and passion for the profession are distinguishing qualities considered by our board’s search committee.
“With Adam’s understanding and leadership of Cetera’s culture, we are confident we have the right leader, at the right time to drive the future success of the organization.”
Adam said: “I am honored by the opportunity to lead Cetera as CEO. I have deep respect for and belief in the work our financial advisors do every day to serve their clients and the work our employees do to support them.
“I look forward to working closely with the board, management team, our employees and our community of financial professionals to continue to co-create an advice-centric future for our profession.”
In July 2018, private equity firm Genstar Capital agreed to purchase a majority equity stake in Cetera Financial Group.
