celum has announced the integration of its Digital Asset Management solution celum IMAGINE with EPiServer CMS.

With the launch of its Digital Asset Management Add-On to EPiServer, celum will allow EPiServer customers to seamlessly publish their digital media content (e.g., pictures, videos, audios, presentations, documents) in the EPiServer CMS frontend.

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The celum EPiServer Add-On offers many key features like e.g., a seamless integration with EPiServer UI to manage rich content in one place. Furthermore, the add-on manages brand and product identity with a centralized system to feed all channels, including web, commerce, portals, social media, mobile and print.

Beside this, it provides the possibility to comment, control and allow access to content of any kind, at any time and any where. The solution combines Digital Asset Management, Video Asset Management and Product Media Management.

Additionally, it integrates seamlessly in Microsoft Office and Adobe Creative Suite applications. Moreover, this most advanced technology, enables you to integrate Web CMS, Microsoft Sharepoint, PIM and e-commerce.

"Central management of content used in numerous systems gets more and more important. Data Flow starting from the photographer, acceptance by the internal departments and publishing to EPiServer CMS. Copyrights, confidentially levels, validity, conversion to different formats are just some important items. Integrating EPiServer CMS to our Digital Asset Management tool will give you the advantages of both systems combined in one seamless solution!" states Harald Haghofer, Chief Services Officer of celum.

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"Cleverly using digital media has a positive impact on the customer experience. EPiServer has long been focused on providing our global customer base with a best-in-class solution for managing their content," adds Bob Egner, Vice President of Products, EPiServer. "The combined solution of EPiServer CMS and celum IMAGINE enables our enterprise customers to consolidate both content management and digital media asset management in a single platform and provide a great and personalized customer experience efficiently and cost-effectively."